Advising The Carbon Trust
05 August 2008
Our Commercial Department advised the Carbon Trust, the leading UK authority on carbon reduction, on the recently launched Carbon Trust Standard: the world's first award scheme for organisations that have taken action on climate change by genuinely reducing their carbon footprint.
The new Carbon Trust Standard is the only initiative which shows consumers and businesses which brands are truly taking action by reducing their own carbon emissions.
The Carbon Trust Standard's development was also prompted by growing consumer mistrust of organisations’ green claims and confusion amongst business about what to really do to reduce emissions and improve efficiency.
It is awarded to public and private organisations of any size and sector that have taken action themselves rather than relying on carbon off-setting, and requires participants to demonstrate real reductions year-on-year.
Organisations which have already achieved the Carbon Trust Standard include B&Q, Morrisons, the Crown Prosecution Service, London Fire Brigade and Thames Water.
Tony Stockwell, Head of Legal at the Carbon Trust said:
"Burges Salmon have successfully steered us through the intricacies of trade mark law and product labelling legislation with their timely and practical advice enabling us to launch and develop the schemes to an extremely tight timetable."
Antony Ellis, Partner at Burges Salmon, said:
"We have been advising the Carbon Trust since 2001 and are delighted to have been working with its legal team in support of these groundbreaking carbon reduction initiatives that will lead to real action on climate change."
The Carbon Trust Standard complements the Carbon Reduction Label scheme, successfully launched last year, on which we also advised. The Carbon Reduction Label scheme focuses on consumer goods and services and encourages companies to measure and reduce the carbon footprint of their products. A ground-breaking aspect of the scheme is giving consumers information on carbon emissions during production, use and disposal using the carbon footprint logo. The logo already appears on many Tesco products and is expected to become a familiar sight to shoppers concerned about the environmental impact of their purchases.