Football players
Overview

Global investment in sport, its participants and competitions increases yearly. With the value of commercial rights being so high, organisations need specialist advice to protect their interests and capitalise on new opportunities.

Our sport brand management lawyers advise clients on all aspects of the management, protection and enforcement of sports' commercial interests. We specialise in providing clear, creative solutions to sport brand management issues. Our expert team has proven experience in complex commercial agreements and the tools used to enforce them.

We advise on sport brand management strategies for a number of high profile, commercial organisations and stakeholders in sport. We have experience of using the full range of enforcement opportunities where rights are challenged. We also specialise in sport sponsorship arrangements.

Our sport brand management team is led by partner Jeremy Dickerson. He is recognised by Chambers UK, Legal 500, 'Who's Who Legal' and 'World Trade Mark Law Report' as an expert in trade mark law.

Areas of focus

Our sport brand management expertise includes the following:

  • Advising clients on commercial agreements.
  • Enforcement of intellectual property and rights protection.
  • Sponsorship arrangements.
  • The sale of commercial rights.
  • Representation in litigation concerning branding and commercial rights.
Experience

Acting for the Federation Internationale de l'Automobile on the re-sale of commercial rights following the collapse of its commercial partner in World Rallying.

Acting for Gunn & Moore in its sponsorship of international cricket players including amongst others Michael Vaughan and Stuart Broad.

Acting for The Racecourse Association in defending a £360 million claim against it from Premier Telesports.

Acting for Unicorn Products Limited in proceedings brought by World Champion darts player, Phil Taylor, concerning use of the phrase 'The Power' on darts equipment.

Working with the Racecourse Association in establishing the industry-wide licensing arrangements for British horseracing data used in racecards across the UK.

Working with a group of racecourses on all of their media-rights deals over 20 years running between 2001 and 2021.

Meet the team
Jeremy Dickerson

Jeremy Dickerson Partner

  • Head of International 
  • Head of Intellectual Property, Media and Sport
  • Defamation and Reputation Management
Helen Scott-Lawler

Helen Scott-Lawler Partner

  • Commercial
  • Intellectual Property and Media
  • Sport

Key contact

Jeremy Dickerson

Jeremy Dickerson Partner

  • Head of International 
  • Head of Intellectual Property, Media and Sport
  • Defamation and Reputation Management

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