Launchpad: UK Market Entry Strategy Services

Our Launchpad support for your UK market entry strategy enables you to fast track the UK set up process and focus time on winning new business

29 May 2019

Our Launchpad team is highly experienced at delivering project management solutions for inbound clients and knows the challenges and issues that often cause delays. Understanding local market regulations and practices can make a significant difference to your commercial operations. Our project managers provide on the ground support to ensure your UK market entry strategy is fit for purpose, runs to plan and meets your deadlines. We can provide assistance at any stage of your market entry.

What we can do for you

  • Understanding your needs – We will meet with you in person or via a conference call to discuss your business model, goals and strategic priorities for international growth in the UK market. This will enable us to design a market entry strategy and project plan that best meets your needs and objectives.
  • Market entry research - We can help you research the market opportunities for your business in the UK through a range of research methods including desk-based reviews of market reports and intelligence, industry interviews, questionnaires, and focus groups. This research will help to assess demand for products and services, analyse the competitive landscape and identify potential routes to market and target customers.
  • Business planning – We will work closely with your project team to develop a business plan aligned with your company’s overall growth strategy by identifying clearly defined priorities and carefully sequenced, project managed actions. This plan will be based on rigorous market analysis using best practice business management techniques. We will assist your business with customer segmentation, financial forecasting, enterprise resource planning, human resource planning and procurement.
  • Evaluating your business plan - If your market strategy is already completed our experts will assess the content and produce a report of recommendations. We will stress test the strategy against various scenarios, such as regulatory change or supply chain disruption, and produce a risk management matrix.
  • Implementing your business plan – We will create a bespoke project management dashboard solution via our Burges Salmon clientspace® platform to track and manage the delivery of your UK market strategy. We can assign a project manager to drive forward the implementation of your strategy and respond to queries and new requirements providing regular updates. The project manager can engage face to face with multiple service delivery partners, customers and other parties on your behalf.
  • Talent attraction – We will help you build a strong UK team by introducing you to executive search partners in your sector who can oversee the successful recruitment of your UK country manager, finance, HR, technical, business development, sales functions and other early stage key personnel. Our employment lawyers can advise you on all legal issues and ensure your HR processes are compliant with UK regulations.
  • Partner search – We can support your search for suitable partners in your target markets, including acquisitions, joint ventures, agents, distributors, and other forms of partnership including suppliers and strategic customers. Our Launchpad team can plug in appropriate advice and support from a range of professional service providers from our extensive network of trusted advisers to our clients here in the UK.
  • Lead generation and business development – We will enable you to focus on winning new customers by providing an interim UK project management team to oversee operational mobilisation. We can supplement your business development by introducing you to marketing and sales agencies who can help deliver market sensitive branding solutions and data-driven B2B lead generation across multi-sales channels such as telemarketing, SEO, social media, direct marketing, trade shows, and PR.

Our project management day rates start at £750 plus VAT. 

Our approach

Your business is unique so our Launchpad service is tailored to match your objectives, culture, processes and requirements. We can provide flexible pricing options based on the level of service required ranging from a bespoke operational mobilisation solution to a discrete ‘plug and play’ project-managed work package. We will produce a proposal appropriate to your needs following a free consultation meeting. Our full service offer, delivered in partnership with trusted service providers, enables you to fast track your UK set up.

Our expertise and experience

We act for entrepreneurs, Startups, SMEs, multi-national corporates, institutions and family private offices supporting their international expansion in the UK.

As a leading independent law firm we are well placed to underpin our project management offering with legal advice across a range of sectors including: energy, power and utilities, financial services, infrastructure, real estate, transport, defence, food and drink, and healthcare and technology.

Burges Salmon is pleased to support the UK Department for International Trade as it assists overseas companies with their UK market entry and expansion plans.

What our clients say about us...

Burges Salmon’s inward investment team were invaluable in guiding us as foreign investors to navigate the local business culture and political environment successfully.
US healthcare provider

Key contact

Paul Browne

Paul Browne Partner

  • Head of Real Estate
  • Head of International Trade
  • Nuclear

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