08 March 2021

Burges Salmon’s Corporate team has advised long-standing client and leading customer data platform (CDP) SaaS vendor BlueVenn on its acquisition by Upland Software Inc., the Nasdaq-listed cloud-based enterprise software business headquartered in Austin, Texas.

The acquisition will position BlueVenn at the centre of Upland’s customer experience management (CXM) product portfolio, expanding on the companies’ previous technical integrations and enabling customers to accelerate consumer engagement and conversions across email, mobile application, SMS or online.

BlueVenn CEO Steve Klin comments: “Over the last seven years, BlueVenn and Upland have built a very successful partnership, integrating our technologies to provide incredible value to our mutual customers. By now joining Upland, we are helping marketers around the globe elevate their customer engagement capabilities, I’m proud of what the BlueVenn team has built and look forward to the next evolution of this market at Upland.

“BlueVenn has enjoyed a longstanding relationship with Burges Salmon, and we have been delighted with their support both over the years and in respect of this transformational deal. The transaction was complicated both in terms of its structure and its implementation and the Burges Salmon team played an integral role in delivering it."

The Burges Salmon team advising BlueVenn on the transaction was led by Corporate partner Rupert Weston with support from a large team including associate Amy Carr. Head of Incentives and partner Nigel Watson advised in connection with the approach to employee option holders and their participation in the transaction.

Results International (Chris Lewis and Dan Lee) provided corporate finance advice and managed the sale process.

Rupert Weston adds: “It was a pleasure to work alongside the BlueVenn and Results International teams to deliver this transaction, especially as our relationship with BlueVenn goes back to the IPO of predecessor business smartFOCUS in 2004. We wish both BlueVenn and Upland all the best in the next phase of their partnership.”

This transaction is the latest in an extensive roster on which Burges Salmon’s Corporate team has advised its technology clients, acting on 20 tech transactions in the last 12 months.

Key contact

Rupert Weston

Rupert Weston Partner

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