06 December 2023

Independent UK law firm Burges Salmon has advised Chicago-based Moss, a leading producer of premium graphics, complex structures and custom installations for brand experiences, on its UK acquisition of Macro Art, a graphics, branding and signage company based in Cambridgeshire. Moss is a portfolio company of investment funds managed by EagleTree Capital, a New York-based private equity firm.

With a presence in Germany and Poland, the acquisition of Macro Art complements Moss’s European portfolio and supports its expansion strategy to build sustainable and high-quality branded experiences for its growing international client base.

The Burges Salmon team advising Moss was led by partner Andrew Mills from the firm’s Corporate and M&A team. Andrew comments: “It has been a pleasure to work with Moss on its acquisition of Macro Art, signalling its entry into the UK market and supporting its growth strategy across Europe. Doing business in the UK for the first time is as exciting as it is complex and, with 30% of our client base located outside of the UK, we are perfectly placed to advise overseas clients targeting the UK to support their growth.”

Jason Popp, President and CEO of Moss, adds: “The UK is clearly an established and vibrant market for experiential, entertainment, sport and retail brand marketers. We are delighted to welcome the talented Macro Art team and their clients to Moss and look forward to an exciting future ahead. Our footprint of production facilities in the US, Germany, Poland, and now the UK, ensures we are able to support clients in a consistent and effective way regardless of where their branded experience is. We’re grateful to the Burges Salmon team for guiding us through this important acquisition from inception to completion.”

Burges Salmon has a strong Corporate practice in the UK advising clients across a broad range of sectors, including the creative industry. Much of the firm’s work has an international element, helping overseas clients expand into the UK and supporting UK-based businesses grow internationally. Co-ordinating advice for clients across multiple jurisdictions, the firm acts for multi-national organisations and institutions, entrepreneurial businesses and high net worth individuals and their families.


Key contact

Headshot of Andrew Mills

Andrew Mills Partner

  • Private Equity
  • Mergers and Acquisitions
  • Partnerships as Investment Vehicles

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