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Emily Roberts

Partner

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About

Emily is a Dispute Resolution partner specialising in intellectual property. Her work focuses on providing clients from a wide range of industries with practical, commercial advice on the protection and enforcement of their IP rights.

She has experience in a wide range of disputes relating to trade marks, passing off, copyright, database rights, designs, breach of confidence, domain name and company name disputes, social media and internet issues, licence and sponsorship disputes and advertising standards complaints. She also advises on the clearance of new brands and IP portfolio management.

Emily is a member of CITMA, MARQUES and INTA, sitting on INTA’s Enforcement Committee and co-chairing the Cancellation working group. She is ranked as a Next Generation Partner by Legal 500 and is recognised as a global leader for IP by the World Trademark Review 1000. She is a regular speaker and writer on IP issues.

Experience

  • Starbucks: Advising on the clearance of new brands, portfolio management and enforcement issues such as trade mark infringement, passing off, copyright infringement, registry actions and counterfeit goods.
  • Victoria’s Secret: Advising on brand protection issues and representation in IP disputes, including in the IPEC.
  • Virgin: Advising on brand protection issues including company name disputes and social media issues.
  • US tech giant and public sector clients: Acting in High Court proceedings in relation to copyright and database infringement claims.
  • Benefit Cosmetics: Successfully defending the beauty brand in trade mark infringement and passing off litigation relating to its product Beauty and the Bay.
  • Numerous household names: Advising on trade mark and designs portfolio management including providing IP audits, watching services and strategic prosecution and enforcement advice across various sectors.

Credentials

  • Admitted as a solicitor: England & Wales (2007)

Areas of expertise

Sector focus

Office

“Emily brings a wealth of knowledge, expertise and experience to matters which has been invaluable. She will always take time to analyse issues and share considered but straightforward advice.”

Chambers UK 2025

“Emily Roberts is simply outstanding as a trade mark advisor. Sharp and practical.”

Legal 500 UK 2025

“Emily is a brilliant lawyer who delivers exceptional commercial advice and results. She is very responsive, communicates effectively and provides invaluable support to in-house counsel. Emily is also extremely personable and down to earth. Her grasp of the law is second to none.”

World Trademark Review 1000

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