Emily Roberts Partner

Emily is a dispute resolution Partner specialising in intellectual property. Her work focuses on providing clients from a wide range of industries with practical, commercial advice on the protection and enforcement of their IP rights.

Emily has experience in a wide range of disputes relating to trade marks, passing off, copyright and designs, breach of confidence, domain name and company name disputes, social media and internet issues, licence disputes and advertising standards complaints. She also advises on the clearance of new brands as well as professional negligence issues, in particular relating to IP advice and breach of confidence.

She is a member of ITMA and the INTA Internet Committee (Domain Industry Issues and Metrics Subcommittee) and has been listed in Chambers as an “Associate to Watch”. She has co-authored World Trademark Review’s “Anti-counterfeiting Global Guide” (UK) and the Online Brand Enforcement guide: “Protecting Your Trademarks in the Electronic Environment”.

In 2021, Emily was ranked as a leading individual in the World Trademark Review 1000 which states that “she possesses the rare ability to adjust her approach to meet the needs of the situation and can calculate the outcome of enforcement strategies with amazing prescience. Her mastery of UK IP enforcement extends to making wise tactical decisions in opposition and cancellation matters”.

• Advising Starbucks in relation to clearance of new brands and enforcement issues such as trade mark infringement, passing off, copyright infringement and counterfeit goods.
• Advising Virgin in relation to various brand protection issues including domain name and company name disputes, copyright proceedings and social media and internet issues.
• Advising media industry clients such as Discovery Channel and the BBC on the clearance of new brands and IP enforcement issues.
• Acting for Limited Brands Inc and its subsidiaries including Victoria's Secret in relation to EU wide brand protection issues.
• Advising household names including a premium soft drinks manufacturer and a US consumer products company on UK Advertising Regulations.
• Acting for a large cosmetics company in a trade mark infringement and passing off action in the High Court.