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Intellectual property and media

Intellectual property and media legal services focused on protecting and enhancing your assets, with expertise across brand and designs protection, disputes, commercialisation, transactions and specialist media advice.

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Our intellectual property (IP) and media lawyers represent high-profile global brands, particularly in the retail, food & drink, FMCG, media, sports and leisure, energy and transport sectors, as well as working with public sector clients.

The highly acclaimed and internationally recognised team provides solutions that align with our clients’ commercial objectives.

Our intellectual property team offers a full-service approach, supporting you throughout the lifecycle of your IP and covering everything except specialist patent prosecution. We can help with brand and design protection, commercial exploitation of intellectual property including joint development arrangements, licensing and sponsorship, as well as dispute resolution across all forms of IP.

Clients seek our expertise for complex issues, valuing our ability to provide pragmatic solutions and commercially focused advice. In addition to our IP services, we provide specialist advice to the media industry, serving clients in advertising, television, music and publishing.

Our intellectual property and media services encompass a wide range of expertise, including:

  • Clearance and protection of intellectual property rights: Comprehensive management of trade marks and designs.
  • Development and exploitation of intellectual property rights: Strategic collaboration agreements, joint ventures, and licensing arrangements to maximise IP value.
  • Intellectual property disputes: Specialist expertise in trade mark, passing off, copyright, database and designs litigation, as well as IP licensing disputes across all forums.
  • Sponsorship and broadcasting rights: Sponsorship arrangements, celebrity endorsement and ambassador arrangements, advertising and marketing advice, broadcasting rights, and exploitation agreements for TV and multimedia clients.

Brand and design protection

Specialist intellectual property advice to protect your brand and design.

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Intellectual property disputes

Providing pragmatic, commercial advice to safeguard your rights and resolve intellectual property disputes efficiently.

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Transactional intellectual property

Clear, pragmatic advice on the creation, development, protection, management and exploitation of intellectual property.

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Media

Highly commercial and strategic legal advice across all areas of media law. Our media lawyers have vast experience acting for clients in media, film, television and advertising matters.

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Commercial and technology

Comprehensive, clear and pragmatic commercial and technology legal advice, empowering businesses in the UK, and internationally.

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Our team

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Examples of our work

BBC and BBC Studios

Managing the IP portfolio and protecting global brand assets of the BBC and BBC Studios, advising on IP/brand protection issues concerning their most iconic shows and renowned franchise brands.

Starbucks

Managing Starbucks’ UK trade mark portfolio, providing clearance advice and brand protection services including enforcement action.

Victoria’s Secret

Acting in relation to trade marks and designs, including global disputes and high-profile Court of Appeal trade mark infringement proceedings.

UK Atomic Energy Authority

Advising on the IP aspects of their flagship fusion programme STEP, a project to deliver a prototype fusion powerplant by 2040.

Yeo Valley

Structured intra-group IP arrangements, optimising the protection and management of their well-known organic yoghurt and dairy brand.

Household names

Acting for numerous household names, including Brooks Running, Santa Barbara Polo Club, Funko, UK Ministry of Defence, Benefit Cosmetics and the Discovery Channel (now Warner Bros. Discovery) in high profile IP disputes.

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What others say

“The team as a whole is superior. They only ever bring their A game and are brilliant both in terms of legal knowledge, and commercial skill and expertise.”

Legal 500 UK 2024

“Burges Salmon is an excellent firm that is very accessible and delivers commercially sound advice. The team provides a personalised level of client service, taking the time to talk ideas through and invest time in client relationships.”

World Trademark Review 1000 2024

“Considered the equal of the finest London practices in terms of resources and talent.”

Chambers UK 2025

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Insights

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Register for updates

Stay updated on the latest IP news with our quarterly bulletin. We will use your contact details to send you emails about the latest intellectual property news, thought leadership and events.