The acquisition strengthens Moss’s live events and structural solutions offering at a time when demand for experiential and large-scale branded environments continues to grow.
Our Corporate and M&A team have advised long-standing client Moss, the North American visual communications, branding and experiential events business, on its acquisition of Sign Up Systems, a UK-based specialist supplier of graphic tensioning systems and live event solutions.
The acquisition expands Moss’s capabilities in the live events, exhibitions and experiential marketing sectors, adding Sign Up Systems’ expertise in structural display solutions, fabrication and installation services to the wider Moss offering.
Founded in 2006 and headquartered in Nottinghamshire, Sign Up Systems has established a strong reputation for designing and supplying graphic tensioning systems and supporting some of the UK’s best-known brands and events. Its work has supported major projects for organisations including Chanel, Jaguar Land Rover, Jo Malone and Porsche, as well as high-profile events such as the Goodwood Festival of Speed and Farnborough International Airshow.
The transaction marks the next chapter in a long-standing commercial relationship between the two businesses and supports Moss’s continued growth strategy in the UK and Europe. It also strengthens the group’s capabilities in outdoor, structural and large-scale event applications at a time when brands are increasingly investing in immersive and experiential environments to connect with audiences.
The Burges Salmon team was led by Corporate and M&A partner Andrew Mills and director Amy Moriarty, with support from solicitor, Ceren Ghanem and associate Jo Grover as well as other specialists from across the firm.
