06 July 2023

The Corporate Group from independent UK law firm Burges Salmon has advised StarTraq, a global leader in road safety and enforcement solutions, on a complex deal which saw the founders successfully exit the business in tandem with major investment from private equity firm August Equity.

The fresh investment will enable the StarTraq management team, supported by August Equity, to invest in the continued organic growth alongside targeted M&A activity into new geographies and markets. 

StarTraq works with dozens of police forces worldwide and partners with market-leading technology firms. The investment by August Equity complements the equity firm’s existing portfolio of investments in compliance-driven tech and cloud software businesses, such as Agilio, Amtivo, OneTouch and Wax Digital.

Founder of StarTraq, Allan Freinkel, steps down as CEO following the sale of the business but will continue to support the management team in his new role of Non-Executive Director.

Freinkel says: “StarTraq is a business I founded with my brothers over 20 years ago and I am immensely proud of how it has grown and what we have achieved over the last few decades. I am delighted that this investment and support from August Equity will set the company up for continued growth.”

The Burges Salmon team was led by partners Mark Shepherd and Alex Lloyd, director Tim Roberts, and associate Chris Doherty. Corporate finance advice was provided by EY, led by Matt Eves, Mark Fruish and Katie Gilmartin.

Mark Shepherd of Burges Salmon says: “Allan and the team have built a fantastic business at StarTraq and one that represents a thoroughly attractive platform investment for August, in terms of its strategic focus. This investment will make a real difference, enabling StarTraq to grow both organically and acquisitively and achieve its full potential. It was an absolute pleasure to advise the StarTraq shareholders and we are delighted to have played our part in the successful completion of this investment.”

Key contact

Mark Shepherd

Mark Shepherd Partner

  • Head of Private Equity
  • Corporate
  • Healthcare

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