The investment into PTI Smarter Venues by Pula Investments Ltd, which is the family office of Stephen Lansdown CBE, sees the convergence of PTI Consulting and stadium digital, media and advertising specialist Smarter Venues Ltd to form a new entity, PTI Smarter Venues.
PTI Smarter Venues will comprise three divisions (PTI Consulting, PTI Media and Advertising and PTI Managed Services), each providing expert solutions that are specifically focused on sports and entertainment venues.
The merger sees the new, combined company providing technology and commercial expertise across a portfolio of 70+ clubs and venues.
The Burges Salmon team, which advised Pula Investments on all legal aspects of its acquisition, was led by partner Dominic Davis, senior associate Gregory Nash and solicitor Dan Wood.
Richard Collenette, Chief Executive Officer at Pula Limited, says: “We have a long-lasting relationship with Dom, Gregory, Dan and the Burges Salmon team, who have adeptly advised the Pula group over the years on a wide range of matters.
“We are therefore delighted to have worked with the team on this latest transaction, which will deliver technological transformation at a vital time when we are seeing the all-important convergence between sport, technology and media.”