Burges Salmon’s Intellectual Property ('IP') and Commercial team has advised Virgin Sport on its multi-year partnership with Nike. The deal sees Nike become a partner of Virgin Sport’s Hackney Festival of Fitness, through which, Virgin Sport and Nike will encourage 10,000 Londoners to take on their first 5K. For those willing to push the boundaries they will also be unlocking 1,300 Hackney Half places in 2020 & 2021. The parties will also work together to offer wider opportunities in sport to the borough of Hackney.
This deal follows similar partnership arrangements that Burges Salmon has recently advised on between Virgin Sport and Asics and light beer brand, Michelob Ultra.
The Burges Salmon team comprised partner Helen Scott-Lawler from the firm’s IP and Commercial team.
Helen Scott-Lawler says: “We are really pleased to have worked with the Virgin Sport team on these partnership arrangements. These arrangements will further enhance the fantastic events that the Virgin Sport team stages. We wish the team every success as the business and its events continue to grow.”
Jessica Frey, chief executive officer at Virgin Sport, concludes: “We would like to thank Helen and the wider team at Burges Salmon for their support throughout this process, and for helping to bring these partnership arrangements to a conclusion.”