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Consumer and eCommerce

We work with consumer-facing businesses navigating the opportunity of digital business and eCommerce, to help them comply with the growing regulatory landscape and thrive in the online marketplace.

The significant opportunities of online commerce, digital and social media are coupled with growing regulatory and commercial considerations.

Our experienced lawyers support businesses to navigate the complexities of online trading, providing comprehensive legal support to ensure our clients thrive in the digital marketplace.

We advise clients on all aspects of consumer interactions and compliance, including regulatory compliance across data protection, consumer protection, online safety and distance trading.

Our expertise spans various aspects of consumer law and eCommerce, including website terms, privacy policies and use of personal data, intellectual property rights, payments arrangements and marketing and promotional activity. We understand the fast-paced, ever evolving landscape and challenges faced by eCommerce businesses, and offer practical, commercially focused advice to help you achieve your goals.

Our multi-disciplinary team provides a full service offering for all digital, ecommerce and consumer trading arrangements.

Services

Online compliance

Reviewing and advising on compliance with regulatory requirements and associated liabilities across the online landscape including in respect of online safety, digital markets and platforms.

Consumer contracting

Advising on business model and contracting arrangements to ensure consumer compliance and implementing appropriate contracting arrangements.

Data protection and marketing consents

Advising on collection and processing of personal data, including obtaining and managing consents for marketing communications and preparing privacy and cookies policies.

Advertising

Advising on online marketing activity, including social media, talent and ambassador partnerships, promotional activity and advertising compliance. Our work covers direct customer marketing, social media and digital advertising.

Payment processing and fintech

Supporting businesses in procuring and implementing compliant payment processing arrangements.

Supply chain, logistics and fulfilment

Supporting consumer brands and online retailers in the procurement, manufacturing and delivery of products, including logistics and warehousing, last mile fulfilment and drop shipping arrangements.

UK launch and compliance review

We regularly advise international companies on UK launches, including website and eCommerce process compliance review, customer trading and website terms, data protection considerations and corporate requirements.

Examples of our work

Holiday rental marketplace

Advising established US business on launching in the UK, including advising on regulatory requirements and preparation of website and related terms.

Online beauty retailer

Advising an innovative online-only retailer in respect of consumer compliance across its business model, including customer terms and promotional pricing practices.

Online Safety Act

Advising a household name brand on navigating compliance with the requirements of the Online Safety Act, including risk assessments, implementing measures to reduce harm and updating terms and conditions.

SaaS fulfilment and shipping provider

Advising an international provider of a web-based e-commerce fulfilment and shipping solution on its UK expansion, including licensing, data protection and regulatory perimeter/payments advice.

Vehicle manufacturer

Advising in respect of UK consumer and data protection activities of a major manufacturer’s online customer experience, in car commerce and marketing activity.

Online florist

Supporting on a variety of matters including supply and fulfilment arrangements, purchase and customer sales terms, commercial, data protection and consumer compliance issues.

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What others say

“A good commercial approach with a high level of technical knowledge.”

Legal 500 UK 2025

“Exceptionally pragmatic advice from people who really take the time to get to know our business and know how we like to operate. ”

Legal 500 UK 2025

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