28 September 2021

The Corporate team from independent UK law firm Burges Salmon has advised the founder of Hotjar, the leading product experience insights platform in the SMB market, on the sale of the digital user experience and analytics company HJ Holdings Limited to Contentsquare SAS.

With the aim of helping businesses build better digital experiences, the acquisition sees Contentsquare and Hotjar combine to serve the global market end-to-end, from entrepreneurs and SMBs/growth companies to enterprises. 

The acquisition builds on deep synergies between both businesses to expand the companies’ global market reach and accelerate their shared vision of better experiences for all. Hotjar will learn from Contentsquare’s advanced technology and resources, while Contentsquare will benefit from Hotjar’s reach and product-led approach. With a combined team of over 1,000 people, both companies will work closely together to make the most of their joint expertise, but will continue to operate independently for the foreseeable future.

The Burges Salmon team that advised the founder of Hotjar on the acquisition was led by director Alex Lloyd and partner Richard Spink with support from trainee solicitor Laura Callard from the firm’s Corporate team. In this complex and multi-jurisdictional deal, Burges Salmon advised the Hotjar founder in relation to the English law aspects of the transaction, alongside German law firm Gleiss Lutz, Maltese law firm Fenech & Fenech, KPMG, French law firm August Debouzy and Spanish law firm Cuatrecasas.

David Darmanin (founder of Hotjar) says: "We are grateful to Burges Salmon and all of our advisors for their expert advice as well as their outstanding availability and dedication throughout the process, ultimately enabling us to see this acquisition through to completion.”

Key contact


Alex Lloyd Partner

  • Mergers and Acquisitions
  • Private Equity
  • Venture Capital

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