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Media

Highly commercial and strategic legal advice across all areas of media law. Our media lawyers have vast experience acting for clients in media, film, television and advertising matters.

With innate understanding of media law, our team delivers highly strategic and commercial advice to clients active in fast-paced sectors.

These include broadcasting, publishing, retail, consumer goods, fashion, sport and digital technologies.

Clients value our practical, clear advice informed by decades of experience in all aspects of advertising and marketing, sponsorship, clearance, reputation management, digital media and social media.

We act for a range of content creators and users, helping them to effectively exploit rights whilst protecting their brand, reputation and underlying intellectual property.

When you need us to protect your interests, our dispute resolution team has built a strong reputation for successfully enforcing and defending our clients’ media rights.

Our media expertise includes reputation management, advising clients on defamation, malicious falsehood and privacy issues across all forms of media. Through our discrete and specialist advice we help our public sector, corporate and individual clients proactively protect their reputations.

We represent them in disputes where necessary – whether via online takedowns or formal proceedings.

Services

Sponsorship arrangements

Assisting clients to maximise opportunity whilst protecting brand in sponsorship arrangements, ranging from mass events to programmatic sponsorship.

Celebrity endorsement and ambassador arrangements

We regularly support business and talent in relation to ambassadorships, endorsements and product partnering arrangements.

Exploitation and licensing of media rights

Advising all aspects of media rights licensing across publishing, broadcast and music for businesses and creatives.

Protection of media rights

Providing pragmatic and targeted advice to support clients to protect and enforce their rights and defend claims.

TV show clearance

Carrying out clearance reviews for clients across media, including show names, formats, content and related merchandise.

Defamation and reputation management

Supporting clients in protecting their reputations, advising on the full array of defamation, malicious falsehood and privacy issues across broadcasts, press articles, social media and other online content.

Advertising and sales promotions

All aspects of advertising compliance including broadcast and non-broadcast marketing, pricing and promotions, including in respect of regulated sectors such as food and drink.

Internet and social media issues

Helping clients exploit online marketing and sales opportunities, including influencer marketing and adtech, whilst also protecting against misuse and infringement of brand and content, including through domain name, market place and social media takedowns.

Examples of our work

BBC and BBC Worldwide

Managing the IP portfolio and protecting the global brand assets of the BBC and BBC Studios, providing clearance advice and handling enforcement issues for the BBC’s most iconic shows and renowned franchise brands.

Warner Bros. Discovery and Eurosport

Managing the Discovery UK trade mark portfolio as well as advising on new UK channel launches, programme names, content merchandising opportunities and third-party infringement issues.

Racecourse Association and RaceTech

Providing advice on media rights exploitation and commercial agreements for providing filming and broadcasting services at UK racecourses.

Virgin Group

Acting on global sports sponsorship, including drafting and negotiating comprehensive agreements to maximise exposure and protect the Virgin brand.

Transport operator

Advising a national transport operator on its arrangements for the management and exploitation of advertising space.

Food manufacturer

Advising in respect of marketing activity across online, TV and print. Our support has included advising in respect of music licensing, health and nutrition claims and comparative advertising.

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What others say

“Every member of the team at Burges Salmon is a true expert in their field, delivering a top-rate service to their clients”

Legal 500, UK 2024

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