Martin is a Consultant in the technology team advising on a variety of technology transactions from major technology change programmes, cloud services projects, e-commerce solutions, software and technology development, outsourcing, technology and content licensing, collaborations and co-developments, cyber security and technology innovation. 

Martin has a passionate interest in technology generally and loves exploring ways in which technology can enhance and change clients’ businesses.

He has advised clients on technology matters for over 20 years and is able to provide a wealth of experience not only on the legal aspects of a transaction but also on best practice and strategy when embarking on a technology project.

Martin has acted for clients ranging from initial start-ups to multinationals and central / local Government across a number of sectors including financial services, healthcare, defence and the emergency services, mobile telecommunications, media, transport, retail and energy (renewable and traditional), cloud and pure tech.

Martin Cuell has been ranked by Chambers in Band 1 for Information Technology in the South West for a number of years with clients having said “He is a very good detailed oriented subject matter expert”. Martin Cuell is also ranked as a “Leading Individual” in Legal 500.



  • a global cloud provider on a variety of cloud implementation projects with its broad customer base;
  • a large UK hotel chain on the implementation of electric vehicle charging software and hardware solutions across its portfolio;
  • a boutique online travel business on the implementation of both a new bookings system and telecommunications system;
  • a major UK utility company on a major cloud transformation programme;
  • supporting a major UK college on the development of a multi-party collaboration arrangement with both educational providers and private sector in respect of a Government funded initiative to support growth in the Technology sector;
  • a UK financial institution on various technology implementation projects;
  • a large UK retailer on a variety of technology and telecommunications projects;
  • a UK software provider on the deployment of drone technology solutions and data licensing;
  • a UK healthcare business on the deployment of VR technology for healthcare training;
  • a UK technology business on the deployment of its technology solution across a number of large multinationals;
  • various central, local Government and emergency services providers on the procurement of technology and telecommunications solutions;
  • a UK media business on the licensing of content to US media businesses; and
  • a global media company on various technology deployments.

What others say...

Sought after for his extensive knowledge on procurement and outsourcing. His expertise extends to licensing and the implementation of fintech and cleantech services.

Chambers 2023