Home | News

Burges Salmon supports specialist broker Europa Group in landmark transaction

By Amy Moriarty

27 Mar 2026 2 min read

Man looking out of a modern corporate skyscraper with a floor to ceiling window

We have advised Europa Group on its sale to Principal Insurance, marking an important milestone for the Bristol‑based specialist broker as it joins one of the UK’s fastest‑growing insurance groups.

The acquisition provides Europa Group with the opportunity to build on its long‑standing strengths while benefiting from additional scale and investment as it looks to accelerate future growth. Europa’s Bristol office and established team will continue to play an important role in serving customers and supporting the business’s specialist propositions.

We advised Europa Group throughout the transaction, drawing on extensive experience in corporate transactions across the financial services and regulated insurance sectors. The team comprised Amy Moriarty, Nick Graves, Eleanor Furlong and Elena Kaltas‑Walker from the firm’s Corporate and M&A team.

“We’ve grown the business by investing in technology and innovation, and felt the time was right to realise that value and move to the next stage. The Burges Salmon team provided excellent support throughout the process and their understanding of both the market and our business made the transaction straightforward and well managed.”

Richard Waring, Europa Group’s Managing Director

“We are proud to have supported Europa Group on this significant transaction. Europa is a strong business with a long track record in specialist insurance, and this deal provides an excellent platform for its continued growth as part of Principal Insurance. It was a pleasure working with Richard and his team, and we are delighted to have helped deliver a successful outcome.”

Amy Moriarty, Director in the Corporate and M&A team, Burges Salmon

Europa Group has built a strong reputation in the UK’s motorcycle and niche motor markets through its MotorCycle Direct and Ridersure brands. The business has grown steadily over nearly three decades, underpinned by a commitment to technology, customer service and specialist underwriting expertise.

Our Corporate and M&A practice advises multinational organisations and institutions, entrepreneurial businesses and high net worth individuals. Much of the team’s work has an international element, helping overseas clients expand into the UK and supporting UK based businesses to grow internationally.